” If You Need Help With AdWords Then You’ve Landed In The Right Place! Google AdWords Can Give Your Web Site The Online Exposure You’ve Been Longing For. Be Visible to 100 Million People In As Little As 10 Minutes. Let The World Be Your Audience!
A professional and profitable way for businesses and start-up website owners to quickly and inexpensively advertise their business and/or Web site online.
From the Desk of JoAnn Zarick,
Internet Marketing Consultant and Pay-Per-Click Search Expert
Monday, 11:00 A.M.
Dear Business Owner,
If you are like many business owners with websites, then you have probably spent many hours tucked away in your office until the wee hours of the morning with your eyes glazed over trying to decipher through all of the information there is on the Web about paid search, internet advertising, pay per click (PPC), advertising and how to drive more traffic to your site in order to make more sales or generate more leads.
Well, let me be the first to tell you that it’s not easy! I know because like you, I used to be one of those people.
My journey began in 2001 when I started my very first business (and web site) and was forced to figure out the world of Internet marketing on my own.
I quickly found out however, it was not as easy as I thought it would be. So much information to digest… who has the time?
Like most people, I was guided by this false Field-Of-Dreams-Like belief that if I build it “they would come”. Well, I built a web site [actually I paid someone else to do it so it was professional], but I can assure you they most definitely did not just “come”. In 2003, I set out to hire someone to advertise my business online because I had absolutely no idea how to do it. I was clueless.
Much to my dismay, I was unable to find anyone that I trusted or felt comfortable with because at that time there were only a handful of paid search experts online and I had no idea how to choose one because the industry was still relatively new. So it was then that I decided to learn the ins and outs of paid search myself.
I went on to find only moderate success with that business because, frankly, it was a business model that was ‘not quite ready for prime time’, and so I continued to work on other web-based business ventures and web sites with some other people.
Over the next several years that followed, and after attending countless Internet marketing seminars and conferences, and experiencing a tremendous amount of trial and error, I finally learned exactly how to cost effectively advertise my businesses online. Many of these strategies are still very effective to this day if done correctly. Things like:
- Article submission and distribution
- Banner and text ads in industry specific newsletters and publications
- Classified ads
- Press release submission and distribution both online and off
- Link Baiting
Then new ways of promoting a business online were discovered and became very popular like:
- Blog posts
- Social networking sites like MySpace, Facebook, and LinkedIn
- Contextual ads
And the list goes on and on and on. But the one form of advertising that I liked the most was something called Paid Search or pay per click advertising as it’s now commonly referred to as, which is where you place little text ads that only appear in search engines results like Google and Yahoo, for specific keywords pertaining to your business that YOU determine and the best part is you only pay when someone clicks on your ad!
My initial thought when I first discovered this fascinating new advertising medium was WOW! Prior to pay per click (PPC) advertising, the salesperson was the one who would have to chase potential buyers but now you have the buyers chasing you! And what’s even better is they are chasing you at the precise time when they are ready to buy!
How much easier could THAT be? But as time went on paid search (pay per click advertising) became more and more popular and as a result, more competitive and it was then I knew I wanted to become a master at paid search/pay per click (PPC) advertising (specifically Google Adwords) so I could dominate my competitors; and I did just that.
Months later I decided to start my own internet consulting firm and much like physicians and attorneys who specialize in a very specific disciplines, I decided to specialize in Paid Search, specifically Google Adwords.
I knew I didn’t want to be everything to everybody like many Internet Consulting Companies on the Web today who suffer from an identity crisis and claim to offer everything under the sun from SEO, Paid Search, Web Site Optimization, Web Site Creation, Online Article Writing to Press Release services … all rolled up into one company….that would be like a heart surgeon who can deliver babies, give you a face lift, remove an ingrown toe nail and perform brain surgery all rolled up into one doctor… Give me a break!
PPC by Design’s mission is to help fellow business owners (with an emphasis on women-owned businesses) who lack the time, skill and/or resources to effectively create, optimize and manage a paid search (pay per click) advertising campaign online themselves.
I still remember all too well the frustration I felt at not knowing how to get my web site on the first page of search results along side of my competitors without going broke while doing it.
| Fact: You can have the greatest looking web site in the world but it is absolutely useless if no one can find you. |
You need to make your money work for you! Outsource your paid search advertising campaigns with PPC by Design. Our services will most certainly boost your exposure while maximizing ROI without ever using “black hat techniques” or violating industry standards. After all, your integrity is our integrity.
| Fact: A professionally constructed and managed pay per click advertising campaign can quickly, effectively, and profitably generate huge amounts of traffic to your website and sell your products or services in a matter of minutes. |
Why waste your valuable time trying to manage a paid search campaign when you could be spending that time on other vital areas of your business?
| Fact: A properly managed pay per click campaign can quickly turn your business around and transform your business from tragic to magic in just a few short minutes. |
It doesn’t matter what you sell or what service you provide because we’ve worked with website owners who promote a wide array of products and services some of which didn’t even have a website of their own! We will take the guesswork out of your pay per click advertising campaign and/or Google AdWords campaign and deliver measurable results.
| Fact: Aligning yourself with PPC by Design will ensure you get the most out of your online marketing dollars while giving you added exposure online. |
Just imagine being able to position your marketing message and Web site in front of your ideal customer at the precise time they are actually LOOKING for what you have to offer.
They perform a search on Internet; see your ad and then click on it. From there they are taken to your Web site where you have an attention grabbing headline, well written sales copy, properly placed links, and a strong to call to action….they do exactly what you want them to do, like sign up for your newsletter or better yet purchase your product or service. Now imagine that happening 10, 50, 100 times a day or more… imagine what that could do to your bottom line! Spa and a martini in the afternoon anyone?
If you’re interested in seeing something like this for your business, then you’ve come to the right place.
| I have no way of knowing exactly where you are at with your business, but what I can say is this: if you’re serious about driving highly targeted traffic to your web site in an effort to increase sales, then a professionally constructed and managed paid search campaign implemented by PPC by Design is the answer. |
Don’t be fooled!
Google and Yahoo want you to believe it’s easy to set up and manage your own pay per click marketing campaign but I can assure you it is not!
There are so many little things they (Google) neglect to tell you and unless you become a student of paid search advertising like I have, you will never uncover the critical pieces of information they conveniently forget to tell you that you need to know in order to be successful with your paid search advertising campaign. Something so simple like separating national campaigns from international campaigns.
Why do they do this you ask?
Because the more people make mistakes in setting up and managing their campaigns, the more money they make and the more money you lose! We in the industry call this paying “Google’s Idiot Tax” They charge you more for being stupid without you even realizing it!
Remember every time someone clicks on one of your ads, Google or Yahoo makes money, or both if you advertise on both. And this means that if your campaign is not set up correctly (which 9 times out of 10 it isn’t) and monitored efficiently, then you could end up getting a mysterious statement from Google or Yahoo (or both) at the end of a month saying you owe them thousands of dollars for last month’s campaign in click costs!
Call me crazy, but I’m assuming you DON’T want that to happen to you!
Pay per click advertising campaigns are not for the faint at heart or the lazy. It takes a tremendous amount of time to manage and master and unless you are willing to spend an extraordinary amount of time babysitting your paid search (PPC) campaigns, I strongly suggest outsourcing it with PPC by Design, the industry leader in paid search advertising.
| I am proud to boast that unlike many of my competitors who claim to use “proprietary monitoring software” to monitor numerous campaigns and thousands of keywords at one time, at PPC by Design an actual HUMAN BEING will MANAGE your campaign because nothing beats the human eye. |
It’s probably a fair assumption that since your reading this letter, one or more of the following is applicable to you:
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Because of this, I just hate the thought of someone not utilizing my services because of some error or omission in my explanation. That’s why I held a special brainstorming session with my mastermind team just to try and figure out why you might say no to our services, assuming we are a good match. After several hours, we could only think of 4 possible reasons. Here they are:
- You’ve outsourced your PPC campaigns before and had terrible results, so you are gun shy. Remember just like there are good lawyers and bad lawyers, you have good paid search Managers and bad ones.
- You really don’t understand PPC and are afraid to ask vital questions. This is called “Prolonging the agony”. Ask questions until you feel comfortable.
- You think you can conduct a pay per click ad campaign yourself. Unless you have an enormous amount of time to monitor your campaign, this can be a very challenging and costly endeavor if done incorrectly.
- You’ve spoken to my competition and they’ve promised you a cheaper price. If you are most interested in price, then you’ll be better off going to one of my competitors because quite frankly, cheap isn’t always better. I’m not afraid or ashamed to say it. It is far better to pay for QUALITY work.
If, however, you are MOST interested in maximum results from the very latest marketing and promotion techniques to maximize your Web site’s exposure to increase your overall sales, then we may be a good fit to work together.
| PPC by Design professionally creates and manages paid search advertising campaigns with Google AdWords and Yahoo Search Marketing. Together these partners are responsible for delivering sponsored search results for the most popular sites on the Web. Sites like Google, Yahoo, MSN, AOL, AskJeeves, Lycos, AltaVista, Netscape, Infospace, Excite, CNET, NBCi, Hotbot, Juno, NetZero, DirectHite, Dogpile, MetaCrawler and many more! |
How much does it cost to conduct and manage a paid search Campaign?
I hate answering a question with a question, but how much would it be worth to you if you could attract qualified web traffic that clicks on your ad at the precise time they are looking for what you have to offer them? Think about that and also remember that “cost” is relative to each individual.
The way I see it, you have three (3) options:
| OPTION #1: You can conduct a pay per click ad campaign yourself, which can be very tedious and time consuming, not to mention dangerous to your bottom line unless you have the skill and knowledge to effectively manage an online pay per click campaign. OPTION #2: You can keep trying to attract web traffic to your site with no professional help at all, which will end up costing you even more valuable time and money. Or… OPTION #3: You can hire a professional pay per click manager to create, launch and maintain a PPC ad campaign for you which will ultimately save you time, money and your sanity all at the same time leaving you to tend to more important business matters. |
You’ve got nothing to lose and everything to gain. Contact us and we’ll give you a free evaluation and analysis of your website (if you have one) and give you our opinion as to the ease with which we will be able to integrate a paid search campaign.
Often times, PPC by Design clients are in need of help enhancing their current Web site/Landing page or building a completely new one. As part of our service, once you agree to outsource with PPC by Design, you will receive free expert advice and valuable Internet Marketing tips on how you can improve your existing site for maximum pay per click conversions. Of course this is under the assumption your site has basic eCommerce functionality present on your Web site such as a shopping cart, payment processing system, etc. If your site is need of overhauling or you don’t currently have an online presence, or perhaps you need a landing page created, our expert web designers, programmers and developers can assist you with a quote for services.
| You may cancel our services anytime after the first 90 days - no questions asked. |
If at anytime after the first 90 days you feel the campaign is not producing the results you had hoped for, you can cancel our services with no questions asked! We use 90 days as a benchmark of time because you cannot adequately and realistically assess a paid search campaign’s performance until at least 90 days from campaign launch. We may ask you a few questions if you cancel, but only so we can learn the reasons why you’re not satisfied and be able to make improvements in our service.
So what are you waiting for? Make the world your audience and contact us today at 888-449-7752 and let us make you our next satisfied client.
Sincerely,
P/S…. PPC by Design will not take on clients who represent any of the three “Ps” (Porn, Poker, or Pills) due to their highly competitive nature online.
P/S/S… Save time and money today - outsource with PPC by Design.
P/S/S/S…Remember Your Success is OUR Success.. so it would behoove us to do a good job for you!
